NPS Redesign
A speculative redesign for a fresh, intuitive experience of the National Parks Service App.
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We found that while exploring the NPS app, confusing navigation and lack of information led to frustrating experiences. As a result, the 5-week redesign is a speculative take on furthering the National Park Service's mission—to showcase National parks for enjoyment and inspiration.
Though I had a hand in every part of the process, I mainly worked on the NPS redesign strategy and motion promotional video.
We were designing beyond simply being useful, but also to encourage travelers to explore and plan trips to national parks.
Our UX pillars touched on three different sides; one to organize, one to motivate, and one to stay informed.
Instead, they get lost in a lack of information, arbitrary park measurements, and confusing UI.
I ideated various phone-product concepts that emphasize fun in its solution, mainly focusing on providing a fun and interactive physical experience.
Making the map easily accessible no matter what page they're currently on.
A fresh look, a better navigation system, and an experience crafted around creating the best National parks adventure experience.
Realistically, this wasn’t a linear path to success. This was an arduous yet adventurous 5-week journey to address a problem at its roots and change it for the better. But, for a 5-week redesign challenge, we were extremely efficient. Part of this is because the group we curated took advantage of everyone's strengths and challenged us to improve our weaknesses!
